1982 - 1986:
Sushil Finance had developed a niche in underwriting & marketing IPOs & in a brief time period achieved a rank among the top 5 Brokers in the country. The company had also earned a reputation by mobilizing subscription through NRIs/PIOs. Sushil Finance was among the first to reach out to overseas Gulf countries to promote investment opportunities in India & to elucidate RBI guidelines with a view to make India a preferred investment destination.
1987 - 1992:
The company had commenced secondary market activities & soon was recognized as an 'Investor - Friendly' Broker. Using a gamut of in-house developed software & latest technologies to serve investors’ needs, the company built a strong relationship with its associates & became a chosen name amongst its contemporaries. This activity gained momentum & forms an integral part of the business even today.
1993 - 1996:
Again a slew of public issues flooded the markets & hence during this period, the company expanded its wings & marketed huge number of public issues hitting the capital market. In 1994, the company's associate Sushil Financial Services Private Limited attained membership of the National Stock Exchange of India Ltd (NSEL) for capital & wholesale debt market segments.
1997 - 2003:
This period witnessed the spread of the Stock Market terminal based trading system. Moving in tandem with the developments at the Stock Exchanges, Sushil Finance had started developing its sub-broker network across the country using VSAT/leased lines connectivity. It was during this period that the company forayed into online trading & also commenced a new segment of commodities trading.
2004 - 2008:
In 2004, Sushil Finance acquired the membership of the two leading commodity exchanges in the country - NCDEX & MCX. For better data security management, the company undertook a slew of IT initiatives & deployed state-of-the-art Firewalls with Unified Threat Management Systems, SDH from 4 Telecom Service Providers & a back office supporter by SQL in 2007.
In the same year, the company launched a non-banking finance company – Sushil Capital Pvt Ltd (SCPL), primarily focusing on margin funding. The main business of SCPL was to lend money as Loan against Securities (LAS) & IPO funding to its registered clients.
The commencement of currency trading & various other memberships were obtained in 2008. The company had trained more than 10,000 clients/ investors through its various workshops & investor seminars. During the same period, Sushil Finance was featured in Asia Money, one of Asia’s top financial magazines & was ranked as the 11th best brokerage firm in India.
2009 – 2013:
In 2009, a unique research portal ‘INNOVISION’
was developed to facilitate the needs of its channel partners by covering minute to minute information on Equity market, mutual funds, commodities, currencies & IPOs & making them all available on one single platform. The company signed the ICEX (Indian commodities exchange limited) agreement in 2010.
In order to provide superior connectivity to its wide spread business network, Sushil Finance further strengthened its IT infrastructure. Now, it includes advanced hosting with tier III data centre, offline & online trading platforms with maximum uptime & a cost effective combination of VSAT, leased lines, VPN, ISDN & various other media. Over 2000 trading terminals across various market segments at the company’s offices as well as at its CP offices are managed through this new & robust network.
Apart from its quest to outdo in the financial business, Sushil Finance has always given a high priority to financial literacy. Organizing & conducting investor camps & seminars have been like a tradition at Sushil Finance all these years. Till date, the company has educated almost 12,000 investors through its investor training program.
Sushil Finance Group obtained insurance broking license from Insurance Regulatory Development Authority of India (IRDA) in 2011 taking a giant step forward to serve its existing & prospective clients by offering superior insurance solutions. The Group launched an independent insurance arm - Sushil Insurance Broker Private Limited (SIBPL), an IRDA registered direct insurance broker for Life & Non-Life insurance products. Simultaneously, the Group commenced QFI services for foreign investors.
In keeping with the latest trend, the company introduced ‘Innovision – On The Go’, the ‘Lite’ version of its popular research portal 'INNOVISION' on the Android platform in 2013. This had been developed primarily for the modern day Indian stock market participants who are continuously on the move.
From a humble beginning in 1982, Sushil Finance has come a long way. It now provides a wide range of financial services like online trading, stock broking, commodity trading, IPO, depository services, mutual fund management, NRI services & investment advisory making it a one stop financial solution provider.