Are You Confusing Insurance With Investment?
Insurance is a service which is
widely discussed, aggressively marketed and hard sold to individuals in recent
times. The 2 most common forms of Insurance for individuals are Life & Mediclaim
policies. However, in spite of the huge degree of awareness created by the
advent of the private Insurance companies in recent years, the level of
understanding, by a layman especially of the Life Insurance product has not
been very encouraging. This leaves room for insured lending up with wrong type
of products not suitable for their purpose.
Major Myth
in Life Insurance
Primary objective of life insurance
is to hedge oneself against the economical & financial risk in the event of
an unforeseen incident. Hence one needs to ensure that he or she is fully
covered especially those who are earning members of a family. However instead
of focusing on reaching that right amount of cover, we are often waylaid by the
marketing personnel by introducing the investment element in insurance
planning. Where a simple term policy would easily help achieve your objective
of full cover, investment goals & cash flow planning take the front seat
often resulting in customer remaining under insured.
Misinformation
or Mis-selling
Many investment planners &
insurance agents, who basically represent the insurance companies,
unfortunately, have left no stone unturned to portray insurance as an
investment avenue. ULIP & other investment linked insurance policies are
high premium policies since part of the premium goes into equity or debt
investment. These are mainly sold on two pretexts, firstly, that the investment
growth will take care of the premium payment in the future and secondly that a large amount of lump sum payment will be received by the policyholder at the
time of maturity of the Life Insurance policy.
Due to the high premium out flow in
such policies as compared to a plain vanilla term policy, the customer is not
able to meet his objective of sufficient amount of cover and hence runs a risk of
low cover to that extent. As against this, there is a lesser known class of
intermediaries, the Insurance Brokers, who are not attached to any insurance
company, but in fact, actually represent the insured, and are a good option for
policy seekers to approach and plan their cover as they are less likely to be misguided.
The Role of
Insurance Companies
While traditionally, insurance has
been sold not only as a hedge against risk but also as an investment product,
ensuring that the insured meets his/hers prime goal of risk mitigation through
term plans before selling them other life
policies is crucial. Moreover, they
should be transparent enough to make the insured understand the cost of life
insurance that is generally built into the premium which consists of investment
portion too. This can enable the insured
to weigh all the pros & cons and have a right portfolio of life Insurance
policies. This is possible only if the insurance companies train their agents, distributors
accordingly rather than just motivate them with monetary incentives for selling
high premium insurance plans.
Conclusion
Every individual buying a Life policy
must first determine the amount which he will be comfortable, leaving behind, that
can fully take care of his family. Address his money management & growth
requirements through “direct” equity or mutual funds rather than mixing it up
with insurance. Choose an Insurance Broker or a trust worthy Agent who can plan a
portfolio which is devoid of policies that do not meet his/her objective or
which calls for a large commitment in the form of premiums
payment for several years to come. Mostly importantly, he/she should think of
the worst that can happen no matter how remote the possibility may be and plan
his risk cover accordingly.
Lastly, remember that Life insurance
policies are long term contracts. So plan wisely.
Shahera Qureshi
Sushil Finance
Has rich experience as a content writer. She has worked with Bombay Stock Exchange (BSE) and has graduated in BMS. She is an avid reader and has impeccably proficient research skills.