Amagi Media Labs Ltd IPO Review | Price Band, Analysis & Long-Term View
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Blogs / IPO Note / Amagi Media Labs Ltd IPO Review | Price Band, Analysis & Long-Term View
By Sushil Finance
12 January 2025 • 6 MINUTES READ
Amagi Media Labs Limited

Amagi Media Labs Ltd IPO Review | Price Band, Analysis & Long-Term View

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IPO Details

Issue Opening Date: January 13, 2026
Issue Closing Date: January 16, 2026
Issue Size: ₹1,788.62 Cr (at upper price band of ₹361)
Fresh Issue: ₹816.00 Cr
Offer For Sale: ₹972.62 Cr
Face Value: ₹5 per equity share
Price Band: ₹343 to ₹361 per equity share
Lot Size: 41 Shares & in multiples thereafter
Minimum Application Amount: ₹14,801 (41 Shares)
Maximum Application Amount: ₹1,92,413 (533 Shares)
Small HNI: ₹2,07,214 (574 Shares)
Big HNI: ₹10,06,468 (2,788 Shares)
Our View: High Risk Investors can subscribe for Long Term Horizon

Company Overview

Amagi is a software-as-a-service (“SaaS”) company that connects media companies to their audiences through cloud-native technology. Their platform helps content providers and distributors upload and deliver video over the internet (commonly known as streaming) through smart televisions, smartphones and applications, instead of traditional cable or set-top box services.

Amagi’s technology has enabled the streaming of marquee events such as the 2024 Paris Olympics, Union of European Football Association (“UEFA”) football tournaments, the Academy of Motion Picture Arts and Sciences Awards (commonly known as the ‘Oscars’), and the 2024 U.S. Presidential debates.

With a full-stack, cloud-native solution, Amagi supports every stage of the video content lifecycle, from production and content preparation to distribution, monetization, and personalized viewing, positioning itself as a true “glass-to-glass” (camera to video screen) technology provider.

Amagi is the only end-to-end, AI-enabled cloud platform in the video category of the Media & Entertainment (M&E) industry, serving as the ‘Industry Cloud’ for the sector. Amagi is the largest cloud-native software solution provider in cloud playout among its identified peers for the broadcasting and streaming industry by revenue for FY25.

As of September 30, 2025, Amagi is working with more than 45% of the top 50 listed Media & Entertainment companies by revenue.


Key Highlights

One-stop glass-to-glass solutions provider
Positioned within a three-sided marketplace leveraging strong network effects
Proprietary, award-winning AI-enabled technology platform
Trusted by global customers with long-term relationships
Visionary founders with strong leadership and culture of innovation

Objects of the Issue

Technology and cloud infrastructure expenses – ₹550.06 Cr
Funding inorganic growth through unidentified acquisitions and general corporate purposes

The offer includes sale of 26,942,343 equity shares. The company will not receive any proceeds from the Offer for Sale.


Our View

Incorporated in 2008 and headquartered in Bengaluru, Amagi enables TV networks, content owners and digital platforms to seamlessly launch, manage, distribute and monetize live, linear and on-demand content across cable, OTT and FAST platforms.

As of September 30, 2025, the company served over 400 content providers, over 350 distributors and over 75 advertisers across more than 40 countries. Amagi offers comprehensive glass-to-glass technology solutions spanning the entire video value chain.

Risks include intense competition, past losses and negative cash flows, dependency on large clients, geographic concentration (U.S. exposure), reliance on third-party cloud infrastructure, regulatory risks, ad market cyclicality, privacy and security concerns, and rising employee costs.

Financially, revenue grew at a CAGR of 30.7% between FY23–FY25 while PAT remained negative. The company turned profitable in H1FY26 with EBITDA and PAT margins of 8.26% and 0.88% respectively. The company carries zero debt.

At the upper price band of ₹361, the post-issue market capitalisation is approximately ₹7,810 Cr. The IPO is priced at a P/BV of 8.61 (NAV ₹41.93 as of September 30, 2025) and at an implied P/E of ~603x on annualised FY26 earnings, indicating a very premium valuation.

Amagi has positioned itself within a three-sided marketplace with strong network effects and remains the only SaaS provider offering end-to-end solutions across live production, content preparation, distribution and monetization. Aggressive investors may invest with a long-term horizon.


Frequently Asked Questions (FAQs)

When does the Amagi IPO open and close?
The IPO opens on January 13, 2026 and closes on January 16, 2026.

What is the price band and lot size?
The price band is ₹343–361 with a lot size of 41 shares.

What does Amagi Media Labs do?
Amagi provides cloud-native, end-to-end SaaS solutions for video production, distribution and monetization.

Why is the IPO priced at a premium?
The IPO valuation reflects strong revenue growth, network effects and unique end-to-end SaaS positioning.

Who should consider investing?
Aggressive investors with a long-term horizon and high risk appetite may consider investing.



Brief Financials

PARTICULARS ₹ in Million
As at
June 30, 2025
FY ‘25 FY ‘24 FY ‘23
Total Income 7,339.32 12,233.10 9,422.38 7,247.17
Total Expenditure 7,222.82 12,748.49 11,791.81 10,395.87
EBITDA 245.44 (298.51) (2,153.11) (3,026.53)
Profit before Tax 116.50 (515.39) (2,369.43) (3,148.70)
Profit after Tax 64.70 (687.14) (2,450.01) (3,212.68)
E.P.S. (Diluted) 0.32* (3.48) (12.52) (17.22)
P/E (x) (Diluted) - - - -
RONW (%) 26.11* 69.44 17.75 6.70
*Not annualised for the three months ended September 30, 2025.

PRICE CHART (@ ₹ 23) (Retail Category)

LOT SIZE
Amount
41 14,801
82 29,602
123 44,403
164 59,204
205 74,005
246 88,806
287 103,607
328 118,408
369 133,209
410 148,010
451 162,811
492 177,612
533 192,413

HNI Payment Chart

Category
No. of Shares Minimum Bid Lot Amount (Rs.)
Small HNI 574 207,214
Big HNI 2,788 1,006,468

Indicative Time Table

Tentative Events
Indicative Dates
Finalisation of Basis of Allotment with the Designated Stock Exchange 19/1/2026
Initiation of refunds/unblocking ASBA Fund 20/1/2026
Credit of Equity Shares to demat accounts of Allottees 20/1/2026
Commencement of trading of the Equity Shares on the Stock Exchanges 21/1/2026




Disclaimer:
The content provided in this blog is for informational and educational purposes only and should not be construed as investment, legal, or tax advice. While Sushil Finance makes reasonable efforts to ensure accuracy and reliability of the information, we do not guarantee its completeness or timeliness. Readers are advised to consult with their financial advisor before making any investment decisions. Sushil Finance shall not be held responsible for any direct or indirect loss arising from use of this content. Investments in securities are subject to market risks. Read all scheme-related documents carefully before investing.


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