IPO Details
Issue Opening Date: September 10, 2025
Issue Closing Date: September 12, 2025
Issue Size: ₹ 1,900 Cr.
Fresh Issue: ₹ 472.00
Offer for Sale (OFS): ₹ 1,428.00
Price Band: ₹ 98 to ₹ 103
Face Value: ₹ 1
Lot Size: 145 Shares & in Multiples
thereafter
Employee Discount: ₹ 9/Share
Small HNI: ₹ 2,030/- (209,090 Shares)
Big HNI: ₹ 9,715/- (1,000,645 Shares)
Company Overview
Urban Company operates a technology-driven, full-stack online services marketplace for quality driven
services and solutions across various home and beauty categories. They operate in 51 cities across
India, United Arab Emirates (“UAE”) and Singapore, excluding cities served by joint venture in Kingdom
of Saudi Arabia (“KSA”), of which 47 cities are in India, as at June 30, 2025.
The company’s platform enables consumers to easily order services, including cleaning, pest control,
electrician, plumbing, carpentry, appliance servicing and repair, on demand home-help assistance,
painting, skincare, hair grooming and massage therapy. In Fiscals 2023 and 2024, they expanded into
home solutions with the launch of water purifiers and electronic door locks, respectively, under the
brand name ‘Native’.
They have also recently launched, and are in the process of scaling up, on
demand home-help assistance (“InstaHelp”) offering in specific micro markets across a number of
cities in India.
Key Highlights
Multi-category, hyperlocal, home services marketplace benefits from network effects
Established brand trusted by consumers
Improved quality of service professionals through in-house training and access to tools and
consumables
Robust technology platform powering service fulfilment, consumer growth and service professional
empowerment
Innovation and product development capabilities
Scale and technological capabilities have helped the company achieve profitability
Objects of the Issue
Expenditure for new technology development and cloud infrastructure (₹ 190 Cr.)
Expenditure for lease payments for the offices (₹ 75 Cr.)
Expenditure towards marketing activities (₹ 90 Cr.)
General Corporate Purposes
Offer for Sale Equity Shares aggregating to ₹ 1,428 Cr. The company will not receive any proceeds from
the Offer for sale
OUR VIEW
Urban Company, incorporated in December 2014, is a technology-led, full-stack marketplace that
connects consumers with a wide range of home and beauty services. In the quarter ending June 2025,
the platform had around 54,347 average monthly active service professionals and 70.2 lakhs annual
transacting customers.
To support its professionals, Urban Company provides training, tools, financing, insurance, and
branding opportunities, improving both service standards and earning potential. As per the Redseer
Report, the home services industry in India is expected to grow at a CAGR of 10-11%, reaching US$100
billion in Fiscal 30 driven by rising urbanization and increasingly busy lifestyles whereas the home
services industry in India is largely unorganized, fragmented, and offline, with online penetration of
less than 1.0%, as of Fiscal 2025 based on net transaction value.
Brief Financials
| PARTICULARS |
₹ in Million |
| As at June 2025 |
FY ’25 |
FY ‘24 |
FY ‘23 |
| Total Income |
3,672.67 |
11,444.65 |
8,280.18 |
6,365.97 |
| Total Expenditure |
3,842.48 |
12,234.76 |
10,207.18 |
10,386.80 |
| EBITDA |
(47.94) |
(315.40) |
(1,467.01) |
(3,642.40) |
| Profit before Tax |
56.35 |
285.53 |
(927.27) |
(3,124.42) |
| Profit after Tax |
69.38 |
2,397.65 |
(927.72) |
(3,124.84) |
| E.P.S. (Diluted) |
0.05 |
1.65 |
(0.66) |
(2.25) |
| P/E (x) (Diluted) |
- |
60 |
- |
- |
| RONW (%) |
0.38 |
13.35 |
(7.18) |
(23.33) |
PRICE CHART (@ ₹ 103) (Retail Category)
| LOT SIZE |
| Amount |
| 145 |
14,935 |
| 290 |
29,870 |
| 435 |
44,805 |
| 580 |
59,740 |
| 725 |
74,675 |
| 870 |
89,610 |
| 1,015 |
104,545 |
| 1,160 |
119,480 |
| 1,305 |
134,415 |
| 1,450 |
149,350 |
| 1,595 |
164,285 |
| 1,740 |
179,220 |
| 1,885 |
194,155 |
HNI Payment Chart
| Category |
| No. of Shares |
Minimum Bid Lot Amount (Rs.) |
| Small HNI |
2,030 |
209,090 |
| Big HNI |
9,715 |
1,000,645 |
Indicative Time Table
| Tentative Events |
| Indicative Dates |
| Finalisation of Basis of Allotment with the Designated Stock Exchange |
15/9/2025 |
| Initiation of refunds/unblocking ASBA Fund |
16/9/2025 |
| Credit of Equity Shares to demat accounts of Allottees |
16/9/2025 |
| Commencement of trading of the Equity Shares on the Stock Exchanges |
17/9/2025 |
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The content provided in this blog is for informational and educational purposes only and should not be construed as investment, legal, or tax advice. While Sushil Finance makes reasonable efforts to ensure accuracy and reliability of the information, we do not guarantee its completeness or timeliness. Readers are advised to consult with their financial advisor before making any investment decisions. Sushil Finance shall not be held responsible for any direct or indirect loss arising from use of this content. Investments in securities are subject to market risks. Read all scheme-related documents carefully before investing.
