Who We Are

Established in 1982, as M/s Sushil N Shah, today Sushil Finance has emerged as one of India's leading equity research and broking house. Sushil Finance started as an IPO distributor and achieved a rank amongst the top 5 Brokers in the country. Leveraging this network into the secondary market, SF attained membership for all National level exchanges for capital, wholesale debt market and currencies segments.

The Mentors

Sushil Shah

Managing Director

Ajay Shah


Viral Parikh


What We Stand For


To be the best investment solutions provider, recognized for its innovative approach, trustworthiness, investment research, investor friendly attitude & above all its ability to capitalize on the right opportunities for wealth creation.


To pursue a customer-centric approach by exceeding customer expectations through efficient and timely services besides persistently upgrading our quality standards, retaining the spirit of teamwork, integrity, transparency and fairness.


We "Vow" to create "Wow" moments for our customers.

Client Testimonial

  • I have been associated with Sushil Finance for about 14 years. As a client, I feel relaxed and can sleep peacefully. They are always alert and carry out transactions with complete truthfulness and transparency, and also keep me updated about the market trend. As an organization they have always kept my interests at the forefront. Trustworthiness and Reliability is what SUSHIL stands for.

    Ravindra Mathrawala
    HNI Client
  • My association with Sushil Finance goes beyond two decades and I must say that although the Indian markets crashed many a time during this period, our relationship only grew stronger with time. Due to the several value added services provided by SUSHIL, I have never had any issue with either my banker or with the Income Tax Authorities. For me SUSHIL Finance is one of the most dependable, trustworthy and transparent Stock Brokers in India.

    NRI Client
  • Savashare is one of the best online platforms available for trading in India. Its features such as the Hourly Live Chart are beneficial for novices like us. Keep it up guys!!!

    Divyesh Palrecha
  • I have been using SUSHIL’s Online Trading Platform for the last 2.5 years. I am extremely satisfied with the excellent customer service and staff co-ordination.

    Minit Jhaveri
  • I have been associated with Sushil Finance for about 11 years now. The excellent work atmosphere, timely feedback and team support (not a team, but a family) has made this journey worth remembering. I thank you for the care and the immense support you had extended whenever we needed it the most. I wish you the very best for our collective growth, development and prosperity.

    Akash Patil (Belgaum),
    Authorised Person
  • It gives me immense pleasure to share my experience, as a Authorized Person of Sushil Finance Services Pvt. Ltd. The back office service provided by SUSHIL is excellent. Not only we, but our clients too, are delighted by the continuous endeavours taken by SUSHIL for a better future. We look forward to a long-term and prosperous association.

    Bilal Dar (Srinagar - J&K)
    Authorised Person
The Mentors

Mr. Sushil N. Shah

Chairman & Managing Director

Mr. Sushil Narendra Shah is a financial baron having over 30 years of experience & expertise, heading Sushil Finance since 1982. Academically, a rank holder Chartered Accountant.

Mr. Shah is the promoter & Director of Sushil Financial Services Private Limited & its associate companies. He has garnered his support & professional knowledge in setting up a research lab thus churning out cutting edge research division & adding multiple products & services under the brand portfolio.

The Mentors

Mr. Ajay N. Shah


Mr. Ajay Narendra Shah, co-founder and Director of Sushil Financial Services Private Limited & its associate companies is a dynamic leader & has been part of the key management team since 1982. He is extremely well – Networked in the industry which, along with his rich market experience has helped the company in terms of implementing best practices.

His approach towards work at Sushil Finance has excessively stood on extensive managerial skills & impeccable team building capabilities. Under his careful supervision, the organization’s functional & operational responsibilities as well as the company’s secondary market broking activities & risk management have been impeccably managed.

The Mentors

Mr. Viral P. Parikh


Mr. Viral Piyushkant Parikh, part of the key management team is a thorough professional & a multi- faceted personality who is extremely knowledgeable & innovative in his approach towards work. He entered the world of Sushil Finance in 1986 with superior technological skills only to be promoted as a director in 2003.

Having intense experience in every department at Sushil Finance, he pioneered innovative state of the art technological advancements & its onboard implementation. His vision has piloted the company into automating most of the operations thereby increasing efficiency & reducing cost. Today, he is managing core areas as diverse as Depository Operations, Insurance Broking, Administration, Customer Service, Technology, Legal, Compliance and Human Resources.

Registered Office : Sushil Financial Services Private Limited., 12, Homji Street Fort Mumbai-400 001 • Tel. No. +91-22-40936000 • Fax No. +91-22-22665758 • Email: info@sushilfinance.com

KYC is one time exercise while dealing in securities markets - once KYC is done through a SEBI registered intermediary (broker, DP, Mutual Fund etc.), you need not undergo the same process again when you approach another intermediary. Receive alerts on your Registered Mobile number for all debit and other important transactions in your demat account directly from CDSL on the same day. Prevent unauthorised transactions in your account Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day.

Sushil Financial Services Private Limited - Member : BSE/ NSE. SEBI Registration No. - INZ000165135. Depository Participant (CDSL) SEBI Registration No.- IN DP CDSL 194-2002. Research Analyst SEBI Registration No.- INH000000867. Distributor of Mutual funds and IPO - ARN No.77875. Sushil Capital Private Limited - NBFC No. N -13.01901

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